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Winston Industries names Creative Energy Agency of Record



October 2012 • Louisville, KY – Winston Industries has named Creative Energy Agency of Record

Following a competitive search for a new marketing partner, Winston Industries has selected Creative Energy of Johnson City, Tennessee, as its new Marketing Agency of Record. Creative Energy develops successful, innovative marketing and public relation programs for clients including Pal’s Sudden Service, Texas Pete®, Hoshizaki, and Red Gold.

Creative Energy commenced work on August 29, and will handle public relations and marketing strategy for Winston Industries, including the brands Collectramatic®, CVap®, and Kitchen Data Systems™. Creative Energy will be actively involved in developing a cohesive marketing plan that employs social media, public relations, and traditional advertising to best promote Winston Industries and its brands.

“Creative Energy’s proven track record of successful marketing and public relations for foodservice clients is why we are delighted to have them on board handling Winston’s marketing and public relations efforts,” said Greg Siegelman, Vice President of Marketing for Winston Industries. “We are impressed with their creativity and their reputation. We look forward to a mutually beneficial relationship that will help grow Winston Industries’ brands.”

"Winston Industries is a perfect match for Creative Energy's core strength in delivering measurable results through communications," said agency President Tony Treadway. "The innovation built into every Winston Industries product serves up better tasting food with less waste and superior performance. We're eager to work with Winston's own marketing and sales teams to increase brand awareness and sales for this great company."

About Winston Industries
Winston Industries, LLC is an innovative foodservice equipment manufacturer headquartered in Louisville, Kentucky. Founded by Winston L. Shelton in 1969, Winston Industries is a family-owned business and is in its fifth decade of designing, building, and marketing state-of-the-art foodservice equipment for restaurant chains, schools, fine-dining establishments, food stores, and other operations. Winston’s customers are among the most well-known foodservice brands in the world. The company employs more than 150 people in the Louisville facility, with a network of sales professionals and partners that covers the globe.

Winston’s family of brands includes Collectramatic® – the original workhorse used for frying KFC chicken; Controlled Vapor Technology or CVap® – a breakthrough in cooking and holding foods at their optimum condition and used in kitchens around the world from fine-dining chefs to fast-food operators; and its newest brand, Kitchen Data Systems™ – a revolutionary temperature management system that presents the company with an exciting opportunity to make a difference in food safety. Additional information about Winston and the company’s product offerings is available at
About Creative Energy
Creative Energy is a full-service advertising, marketing, social media and public relations firm with offices located in Johnson City, Tennessee and Asheville, NC. Since 1992, Creative Energy has built a national reputation for fostering great brands by developing strategic communications plans and executing those plans with exceptional creativity in the media best suited for delivering results. The firm serves a list of national, regional and local accounts in a variety of market segments and offers extraordinary expertise in fields as diverse as food, energy, manufacturing, financial and tourism. To find out more about Creative Energy visit or

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Umami Burger - The CVAP helps give Umami Burger its unique edge in speed, volume and food quality - an essential part of the quick service kitchen.

P. Borza Restaurants - We have been using Winston equipment for many years in all of our outlets, and will not open a food operation without it.

Hillbilly’s Fried Chicken Restaurants - Winston equipment is a key aspect to the success of our business.

Keighley KFC - It's all good news really! Product quality is just great and although Winston has increased our capacity, the unit is very compact enabling it to fit neatly under the kitchen hood.

Equus Restaurant and Jack’s Lounge - I am sold on CVap equipment and Winston Industries. I have shared my enthusiasm with this product with many of my chef friends and will continue to do so.

City Barbeque - We have found that CVap consistently outperforms the competition. Overall the equipment might cost a few more dollars but the dependability far outweighs the upfront cost.

Smoke Barbeque and Grill - CVap has been my holding cabinet and cook & hold solution for years. It has saved me in yield and kept my smoked meats hot and flavorful all day long.

Maid-Rite Diner - The Winston holding cabinet is an excellent addition to our equipment package. The BBQ is hot and ready whenever we need it. The beauty is in retaining the moisture.

Hurstbourne Country Club - In 35 years as a chef and running commercial kitchens, I have used several slow cookers, and CVap is my favorite.

White Castle - We needed holding equipment to improve speed of service and still serve a quality product. Winston rose to the top with their quality, customer service and attention to our needs.