Winston Industries names Creative Energy Agency of Record

10/19/12

FOR IMMEDIATE RELEASE:

October 2012 • Louisville, KY – Winston Industries has named Creative Energy Agency of Record

Following a competitive search for a new marketing partner, Winston Industries has selected Creative Energy of Johnson City, Tennessee, as its new Marketing Agency of Record. Creative Energy develops successful, innovative marketing and public relation programs for clients including Pal’s Sudden Service, Texas Pete®, Hoshizaki, and Red Gold.

Creative Energy commenced work on August 29, and will handle public relations and marketing strategy for Winston Industries, including the brands Collectramatic®, CVap®, and Kitchen Data Systems™. Creative Energy will be actively involved in developing a cohesive marketing plan that employs social media, public relations, and traditional advertising to best promote Winston Industries and its brands.

“Creative Energy’s proven track record of successful marketing and public relations for foodservice clients is why we are delighted to have them on board handling Winston’s marketing and public relations efforts,” said Greg Siegelman, Vice President of Marketing for Winston Industries. “We are impressed with their creativity and their reputation. We look forward to a mutually beneficial relationship that will help grow Winston Industries’ brands.”

"Winston Industries is a perfect match for Creative Energy's core strength in delivering measurable results through communications," said agency President Tony Treadway. "The innovation built into every Winston Industries product serves up better tasting food with less waste and superior performance. We're eager to work with Winston's own marketing and sales teams to increase brand awareness and sales for this great company."

About Winston Industries
Winston Industries, LLC is an innovative foodservice equipment manufacturer headquartered in Louisville, Kentucky. Founded by Winston L. Shelton in 1969, Winston Industries is a family-owned business and is in its fifth decade of designing, building, and marketing state-of-the-art foodservice equipment for restaurant chains, schools, fine-dining establishments, food stores, and other operations. Winston’s customers are among the most well-known foodservice brands in the world. The company employs more than 150 people in the Louisville facility, with a network of sales professionals and partners that covers the globe.

Winston’s family of brands includes Collectramatic® – the original workhorse used for frying KFC chicken; Controlled Vapor Technology or CVap® – a breakthrough in cooking and holding foods at their optimum condition and used in kitchens around the world from fine-dining chefs to fast-food operators; and its newest brand, Kitchen Data Systems™ – a revolutionary temperature management system that presents the company with an exciting opportunity to make a difference in food safety. Additional information about Winston and the company’s product offerings is available at www.winstonindustries.com.

About Creative Energy
Creative Energy is a full-service advertising, marketing, social media and public relations firm with offices located in Johnson City, Tennessee and Asheville, NC. Since 1992, Creative Energy has built a national reputation for fostering great brands by developing strategic communications plans and executing those plans with exceptional creativity in the media best suited for delivering results. The firm serves a list of national, regional and local accounts in a variety of market segments and offers extraordinary expertise in fields as diverse as food, energy, manufacturing, financial and tourism. To find out more about Creative Energy visit www.cenergy.com or www.facebook.com/creativenergy.

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